It has been a while since I shared a Slideshare, but this one by Kleiner Perkins is crucial for marketers to look at. During the last two decades the Internet population has exploded in size, it also became mobile and driven by its user.
Although some of the data within the presentation seem obvious, this data is worth looking at to see your marketing strategy is aimed at the right direction.
Here is one mind-blowing fact to consider: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995. In 20 years the internet population grew from 0.6% of the world’s population to 39% of the world’s population, now that is fascinating.
With this, we are left to wonder- what does 2016 have in store?