About

Welcome to Product2Market! This blog is devoted to discovering how to increase performance marketing and lead generation. I have always been intrigued by the amazing ways to push your target audience’s “buy” button.

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My goal for this site is that it should serve as more of a roundtable than a one-directional channel through which I share my personal opinions. I hope that you can interact with other product marketing experts in their field and really uncover the secrets to generating traffic – the best practices and strategies to increase your lead conversion rate.

 

Together, we can strengthen the product marketing community. I invite you to join me, to teach me more about targeting your market strategy through analytic metrics, lead generation, positioning, and all other tasks a product marketer deals with on a day-to-day basis.

Follow me on Twitter, connect with me through LinkedIn, or contact me via Facebook and Google+.

You can also email me at james.m@walkme.com.

Yours,

James.