The One Thing You Need to Do to Nail Your User Onboarding

June 24, 2019 in B2B Marketing, Product Management, Product Marketing

10 Questions with a Master Product Manager: Adam Long [Automated Insights]

December 19, 2018 in Interview, Product Management, Product Marketing

Author: Omri Erel

72 posts by Omri Erel

Omri is the Lead Author & Editor of SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.

Product Marketing

How to Create Dynamic Web Content

September 23, 2014October 6, 2014 by Omri Erel

Dynamic web content is generated for a user at the time they request the page. The content on the website…

Product Marketing

Optimizing Your Conversion Path

September 17, 2014September 15, 2014 by Omri Erel

Visitors to your website use a conversion path to get to the goal of the site. Conversion paths usually utilize…

Product Marketing

The Advantages and Disadvantages of Niche Marketing

September 9, 2014January 2, 2018 by Omri Erel

There are a number of advantages and disadvantages of niche marketing. By definition, a niche market is a subset of…

Product Marketing

4 Online Performance Marketing Trends We’ve Seen in 2014

August 31, 2014September 16, 2014 by Omri Erel

Performance marketing is a significant force in online marketing that will continue to grow. In January of this year, close…

Product Marketing

3 Product Promotional Strategies That Guarantee Success

August 27, 2014August 27, 2014 by Omri Erel

Product promotional strategies inform, persuade and influence the consumer’s decisions. It mainly seeks to develop primary and selective demand. While…