[Guest Post] 5 Tips for Conducting a Productive Win/Loss Analysis

Whether it’s drafting up case studies, researching white papers, or generating sales sheets, product marketers are continuously tapping into the voice of their customer. Understanding what the product or service is that you’re offering and who your target audience or customers are translates directly into how you take your product to market. Unfortunately, discovering and

[Guest Post] Your Latest Launch Increased the Gap between You and Your Customers

It is so easy for Product Marketers to be caught in the product launch cycle. It is not uncommon for product marketers to be known as “the team that launches stuff”.  Even more dangerous is the mentality to forget a product one it has launched to focus on the next launch. One of my mentors