Infographic: Understanding B2B Buyer Behavior on the Web and Phone

B2B buyer behavior changes cyclically depending on various dynamics of the markets. Software Advice and Salesforce partnered for a brief study by comparing data from 6 million visitors to their sites. The main goal of the research was to analyze when the B2B buyer performs research on the web. This infographic, created by Salesforce, is ideal for determining the right time to engage your customers. For example, traffic peaks on Tuesday, while conversion rate is highest on Wednesday- interesting, isn’t it?

p2market infograhpic

product2market

James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.
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