Story Time – Marketing Through Storytelling

Marketers are frequently reminded that storytelling is the key to branding. Your product needs a story in order to provide real marketing value, significance and sentiment. The idea of “content marketing” regularly gets flung into the dispute since it is a fine storytelling device. Some salespeople buy it, others do not.

The stories that do create revenue are those that engage in multi-dimensions and extend across a sequence of communication channels. Guaranteeing that your art is adjustable and relatable to a variety of screens is vital to building a significant story for the correct people.

High-tech advancements in display advertising have opened a treasure box of prospects for marketers to do what we do best tell stories.

Storytelling through Social Media

A complete approach to marketing storytelling is becoming easier as more diverse avenues of marketing are going up.

With Twitter, Facebook, Instagram and any other social media platform, you can generate buzz around your stories before even beginning. Express your passion with your followers and take a leap of faith by sharing what is at risk, what is the goal, why it’s important or special and when it happens.

Storytelling is crucial in marketing, and with many platforms both mobile and on desktops, it is complicated to get a full story across. This is primarily due to restricted space and time and an enormous quantity of competition.

Disney – The Storytelling Experts

Disney is an inspirational example of storytelling. Disney primarily tells stories and develops and retails products second. Disney’s “content marketing” scheme works in the reverse of most brands. The majority of brands start with a physical product and then begin a long process of creating a story around it. Companies like Disney fabricate a brand story – usually by releasing a movie – and then build products around that movie and its settings.

For example imagine if “Frozen,” the movie, never came out. And a toy maker came up with the rather niche idea of a snow themed princess doll named Elsa. No one would bat an eyelash when seeing it on the shelf. It is the story that makes it so popular.

Companies like Disney start with a story and do something almost like reverse engineering products out of that story. It is inspiring. As marketers possibly without gripping stories, we have to do the contrary: look at everything our brand is today and create a captivating brand story around it.

Build Strong Brand Storytelling

Everybody loves a good story — a story that rapidly captures your attention, keeps you involved and speaks straight to you. Nowadays, there is no lack of material shared between brands and customers. While there might seem to be a surplus of data, marketers are the ones responsible for constructing great stories to pique our interest and effect our choices as consumers.

Consumers have interactions with people, not companies. When you get employees eager about your brand’s story, we are able to build a cohesive team who are honored to share it every opportunity they get.

Marketing Guru David Ogilvy (Which I talked about in my “The Finest Marketing Leaders of All Time“ article) once said: “You cannot bore people into buying your product.” The same goes for your brand’s storytelling – make people forget you are selling a product, and instead simply entertain them with a good story.

James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.
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