[Guest Post] 5 Tips for Conducting a Productive Win/Loss Analysis

Whether it’s drafting up case studies, researching white papers, or generating sales sheets, product marketers are continuously tapping into the voice of their customer. Understanding what the product or service is that you’re offering and who your target audience or customers are translates directly into how you take your product to market. Unfortunately, discovering and

Internet Marketing Tips for Product Marketers

Since the beginning of the modern internet revolution, with most members of society integrating the use of computers and web services in their everyday lives, one hurdle seems to plague businesses: internet marketing. How can businesses properly use internet marketing to reach the ‘connected’ masses? Part of the problem is that older generations still hold