Marketing leaders have undergone a long and challenging process to get where they are today. Overseeing a marketing campaign is complicated, and can come with many challenges as it is an all-encompassing position. There is such a range of aspects that fall into the job description of a marketing executive, it truly takes a vast amount of skill and knowledge to get the job done. Leading a successful marketing team not only requires good leadership and crisis management skills, but knowledge about things like the product line, budget, media costs, and more.
This infographic by Pepperdine University provides a detailed outline of each step of the process that goes into creating a successful marketing leader. Beginning at the start of a person’s career and focusing on the degrees required, along with the cutting-edge personality traits they need to possess in order to even think of pursuing this type of position. According to the infographic, executives remain 19% more confident in their own company than in the overall economy, showing the most important trait is loyalty and dedication to your business.