Retargeting marketing is a process that makes use of cookies for the purpose of tracking prospects who made a visit to your website or to the materials that are part of your website for the purpose of marketing. After tracking, the target display ads are made available to the people anywhere when they are travelling through internet. This is the best method through which the control on the leads can be regained after losing them. Retargeting marketing along with prospecting is capable of increasing the conversion rates to about 150 percentage. There are certain tips that are available through which this can be made more effective. Customizing the Advertisements Depending on the Segments of Market  It is not a good ideas to use the same advertisements to all the group of people. The best thing that can be done is to gather the demographic details related with the individual and get the advertisements get customized depending on it. According to the group of the audience, the advertisement can be changed so that they find it much appealing. The grouping of the audience can be done. Retargeting the Subscribers of Email Marketing  There is a chance for you to have a wider database of customers to whom you sent emails for the promotion of your services and products but the people who really open your mail can be just 20 percentage of it. For making the people get interested towards your business again, you can make use of the retargeting marketing. These kinds of ads can help you in bringing the inactive leads back to your business, This can make your customer base to get widened in an effective manner. Maximizing the Reach for Social Media Another effective thing that can be done for this marketing is to make your reach maximum in the social media. The social networking sites like Twitter and Facebook can provide you an opportunity for sharing the links through which the traffic to your website can be increased drastically. The social media can provide you with better experiences of this marketing that can be much effective. Usage of Research Targeting  Research retargeting can be done for making the pages capable for getting involved in the campaigns related with PPC. This is helpful for you in retargeting the prospects that you have searched for particular terms that are related with the messaging of the keywords. This makes it possible for finding exactly what the prospective customer has done in your website. If the prospects have viewed the advertisement of a particular product, there is a possibility for you to display the advertisement of the same product to those individuals wherever they travel on the internet. Analysing Retargeting ROI  Retargeting ROI can be analysed by comparing the conversions of retargeting with control group. This can be made possible by running campaigns like  reach’ which is capable of attracting new prospects as well as in doing retargeting marketing for ones who have already clicked on the links that are associated with the website of yours.