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If you are running a business, you must be aware of the latest database marketing software. Before proceeding there are few things that you must lay emphasis on. Things like volume of data, frequency of use, data cleansing and data validation are few parameters that must stay at the back of your mind. You should also keep in the mind the budget at your disposal. There are some robust software’s which are expensive. If you are a small business it makes sense to choose software that provides more features at less cost.

Database Marketing Software to Know

SAS SAS is a statistical software and is more than database storage marketing. SAS will give you the opportunity to play with your data and analyse at the same. You will know about various customer insights and shape your marketing endeavor accordingly. SAS will help you to store various kinds of data such as address, name, phone number, buying history, predictive behavior and so on. The most important aspect about this software is that it gives you a very detailed insight about customer psyche. Salesforce Salesforce is an award winning software and has been very effective largely because of its friendly features and simple guidelines. Salesforce is more than a CRM and let you do a wide variety of things. From customer analysis to buying pattern, purchase history to customer interaction, Salesforce will assist you in everything. The good thing about Salesforce is that it can be customized according to your needs. Salesforce can also be used in the mobile platform and cloud based system as well. All you got to do is to communicate your requirements. Tableau Tableau is a software exclusively meant for marketing analytic. From analyzing campaign revenues to track campaign metrics, predicting buying behavior to filter results, Tableau does it all. The good is thing about Tableau is that it is not that expensive as compared to the above software’s. Easy to use, Tableau’s metrics are extremely meaningful. It would be a great value addition to your business. Instead of considering it as an expense, you should consider it as an investment. Mailchimp Mailchimp is another database marketing software which is extremely effective. If you are exclusively looking for email marketing, mailchimp can be a great tool. It has over 400 email templates and comes with a onetime subscription fee for a year. Mailchimp will deliver your mails with the message you wish to send to your customers. You get to keep your consumer mail-ids, mailchimp will deliver it for you. You can upload the mail id’s from any platform of your choice and it will deliver the promotional mails to your consumer’s mail box. Rosella Rosella is an analytical CRM. It will give you analysis on a wide variety of variables such as demographic, geographic, psychographic, behavioral and will present you metrics about past business history as well. Other than this the 3 key point n which Rosella focuses on are recency, frequency and monetary value. The above conclude the list of database marketing software.



James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.