Maybe it’s my mom’s voice in my head or maybe it’s years of trial and error. Whatever the case maybe I have learned that in order to succeed you best be prepared. However, in order to properly prepare we have to know what we are up against.
Although 2017 is still in its baby phases and no one can say for certain what the future will hold, I have gathered eight articles that I think paint a pretty good picture of what’s to come. Hopefully these articles will give you the tools you need to have a successful 2017, in SEO, content marketing, social media, and more!
Disclaimer: I do not have the ability to see into the future.
1. Making the Most of Your Marketing Budget in 2017
In this article, Lisa Persteneva asks seasoned marketers a series of questions on how to get the best results for your resources. This is a very informative article that covers how to increase conversion rates, where the majority of the marketing budget should be focused and whether traditional marketing is dead.2. 8 SEO Trends You Need to Pay Attention to in 2017
While there is plenty of research covering search engine optimization, it’s never enough. SEO is constantly changing and what was important last year, won’t necessarily be what’s important this year. Jonathan Long fills us in on his eight SEO trends that we should be focusing on this year. He explains the importance of switching over to HTTPS, placing an emphasis on long-form content, and Google’s preference for AMP.3. Top 8 Marketing Trends That Will Define 2017
Deep Patel shares his insights on what he predicts will be the eight biggest trends of 2017. Patel’s list includes native advertising, because of its organic feel and useful content. The author predicts a rise in companies using marketing automation, as these services become “smarter” and more affordable. To be heard above the noise and have your company’s message heard, consumers want personalization and Patel suggests you give it to them.4. Social Experts Share: What Should You Read in 2017?
While I have my own list of must-reads for marketers, I would highly suggest taking a look at this article where Stacey Sayer polls social media experts. Sayer asks ““What’s the one book you’d recommend every social media marketer add to their reading list?” Some of the suggestions she received include: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, Contagious: Why Things Catch On, and The Most Powerful Brand on Earth.5. Content Marketing Trends for 2017
If you’re going to bother making content, you want it to be stellar, otherwise what’s the point? Mary Green addresses this issue and delivers on what aspects will make content great in 2017. Mary shares her value checklist which details questions to ask yourself before publishing a post. She points out that email blasts don’t work like they used to, and that it’s time to opt for personalization instead.