Spotify is wrapping up their 2016 marketing campaign with a bang, and we wished we thought of it first. Their tagline theme is “Thanks, 2016. It’s been weird.” They aren’t just referencing the relatable chain of unexpected current events that happened this year, but something even more intuitive. Spotify used their analytic software to gather specific data on their customers and target advertisements towards them…GENIUS! However, this isn’t something they just started using, Spotify has been using analytics for some time now; to cater new playlists and music towards each of their customers, gather top songs for billboard charts, and now to air their customers hilarious listening patterns for the world to see. Don’t worry, you won’t find your name in their ads – they are keeping them anonymous, but it makes it twice as more hilarious to imagine who these listeners might be.