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Organic SEO marketing is one of the most common and popular marketing strategies around, but it’s also one of the most misunderstood ones as well. People have a vague sense of what SEO is, the use of sequential contextual keywords to drive higher ranks in search result pages. But, people often don’t understand what goes into this. This has led the image of organic SEO marketing being an unfair one with questionable ethics. This is because it is abused by a minority of less than reputable people who just want to grind ads by luring views in. However, the majority of SEO use isn’t this kind of nefarious misdeed, and it was designed to be actually used. This isn’t something that clever people figured out how to trick search engines into doing. Search engine developers designed their engines around the idea of SEO, and encourage the constructive, legitimate use of it to gather viewers at the right pages, and help people find what they are looking for (as well as help you be found). But, there’s more to this than haphazardly babbling about specific keywords. What all is there to consider? What kind of tips can I give on this? Oh, I can give a lot, but we’ve limited space here, so we’ll just nutshell the biggest concerns of all of them. #1 – Keyword Research It’s not about knowing if users are looking for you, it’s about knowing how they are searching. People may search under various terminologies, even with grammatical errors or spelling errors, and the more they are used, the more the engine will index sites with those specific terms. So, you need to keep tabs on popular keywords, so you know which ones to target in your SEO composition. #2 – Content Relevance and Keyword Densities Now, where people abuse SEO is by posting a bunch of crap that has nothing directly to do with the keywords. It’s disreputable and time wasting. People are getting wise to this, so if they see that your content isn’t obviously and solidly contextual and relevant, then they’re going to bail. Not only does your content need to be relevant, it needs to make it obvious immediately. Along with this, you need to have a proper density that shows the keyword at the beginning, somewhere in the middle, and at the end of the document. Beyond this, it’s wise to just have a good dispersal pattern, and to avoid a higher than three percent density (between one and two if you can). #3 – Social Sharing Getting your stuff to spread over the social networks is integral to success these days as well, and since direct SEO can’t hook them itself, you’re going to want to implement a set of good social network widgets. This allows readers to share the material through their channels, and others to do the same from them and so on. This also permeates the search engines with a double whammy of your publication. #4 – Onpage SEO This means a few different things if you ask around. But, most agree on the definition of this basically being using SEO tactics for internal searches and for suggestions and targeted advertising based on placement as well. It’s just a good idea for having search results spring readily. Organic SEO marketing is powerful. But you need to know what you are doing. If you’re not a writer, then don’t hesitate to hire one before you get started.



James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.