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In recent times, even before SaaS and advanced web technology became a reality, the concept of the blog (an ugly word when you say it out loud by the way) has been incredibly popular. Just as the boom of the world wide web and junky free hosting meant everyone once had a website, now everyone has a blog. This had led to a lot of optimistic interest in the blog marketing strategy. And, that’s the heck of it, because there’s not really one widely adopted strategy for this. Nonetheless, most bloggers and even marketing experts, as well as the uninvolved observers, tend to think there is one solid blog marketing strategy in use by everyone. This, also, leads to the problem of everyone following the successful ones by literal example, and then being shocked when it fails for them. Because, with blog marketing like this, there’s just no one thing proven successful for everyone. Well, since that’s what you came here to learn about, I’ll give you a theoretical model that I think might work across the board. However, it’ll be a steady and level ascension to financial success in marketing and blogging, not an overnight success. First of all, as a business person, you may be thinking that you should affiliate with actual bloggers, and let them spin straw into gold for you. Well, affiliating with successful blogs and social networks designed around a similar sort of concept is a good idea. However, on its own, you are depending on the bloggers to deeply get you, to speak for you until users enter your purview for you to directly address. Well, that’s not always disastrous, because the successful bloggers are successful because they are good at it, so you can trust them, and you can rely on them mostly. But, they’re still not involved like you are, which means that while they’re a good idea and should be done, you must take initiative. Yeah, that’s what I was getting at. You need to start a blog yourself as well. Even if it’s not a famously successful blog as blogs go, it’ll do well enough to keep interest in your product. The thing is, just babbling on and on about your product will get you nowhere. What you have to do is to talk about the industry you’re addressing as a whole. Innovations, works by competitors, related interests and so forth. Make it stuff people want to see, and see that your presentation is interesting and that it has personality. If you’re not a writer, that’s ok. You can hire writers, and they will work at reasonable rates most of the time. And, if their job is to write for your company, then you know they will represent your interests in their work, and they will accept any instructions you give to shape that representation to your needs. There is no single blog marketing strategy. And this suggestion above isn’t that complex, nor have I really seen it tried on a very deep level. But, this seems to me to be the simplest and most effective concept that would work for most, not just some.



James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.