5 Must Read Marketing Books

There are those of us who are marketers by nature, the way we talk, the way we think, and the way we act. Others acquire an extensive set of knowledge and experience over time. Yet both groups can gain and improve their skills by reading and learning from the insights of other successful marketers. Here is a list of 5 books that made a huge difference for me, and I hope they will do the same for you.

 

First Sentences for Network Marketing: How to Quickly Get Prospects on Your Side, by Tom Schreiter

This well written book includes priceless information for everyone working to build their own successful network marketing business. In today’s society I think both veterans and newbies alike can learn from these very practical and usable tips.

 

Go Pro: 7 Steps to Becoming a Network Marketing Professional, by Eric Worre

This great read effectively yet simply illustrates exactly what is needed in order to become a successful professional in the industry. Eric articulately takes us through the steps of how to get yourself off the ground and begin to build an impressive business.

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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

Although this book focuses on tipping points, it is really discussing marketing systems dynamics — how related phenomena build on one another in feedback loops. Malcolm’s strategies should be an essential part to every aspiring marketer.

 

The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone

This book is compiled of a long series of well-told anecdotes, capturing the biggest stories from Amazon’s first two decades. The company is maniacally focused on the customer, driven by a founder who is a wicked smart marketer. The marketing insights Amazon’s co-founder bring to this book are exactly my cup of tea.

 

Hooked: How to Build Habit-Forming Products, by Nir Eyal

Nir Eyal’s well researched book on habit forming products is something every marketer should read. The book proves that products are about more than code or functionality, and claims that great marketers need to understand elements of psychology, branding, marketing, economics, and design.

James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.
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