Is Reality Advertising Applicable in B2B Product Marketing?

By: Boaz @Blog2Market Amidor

Car Giant Volkswagen installed City Emergency Brake technology on a bumper car at an amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was too close to another car. The driver´s reactions were filmed and became a great TV commercial.

Can this type of Reality Advertising be applied in Marketing a Software Product?

In a sense, many of the clips advertising apps or software begin with simulating a real business challenge, and then showcase how their product  puts an end to the challenge.

Well, how about taking the extra mile with Reality Advertising- Filming real people in real-time facing the challenge and then solving it with your solution.

Does the cost of reality advertising outweigh the benefit?

Watch this clip as you think about it.

 

Enjoyed this Article? SHARE with Your Friends & Coworkers!  

product2market

Boaz Amidor