Mobile marketing is when businesses conduct their operations via mobile devices such as phones and laptops among others. This is an effective marketing strategy for any business venture because it provides customer with more personalized details concerning the business and how it operates. It is also a way to promote goods, services and ideas the business offers. It also has its advantages. For example it is timely and promotes a strong and close exchange relationship with customers. This article will give you a few tips that will help you conduct effective mobile marketing. Assess Your Readiness First and foremost you need to know how ready you are to undertake such a strategy. This kind of marketing definitely requires funds or rather capital for its success. Apart from funds you also need to know what you really hope to achieve with this sort of investment and the different objective you should set for mobile marketing campaigns. There is no point of marketing online if your customers cannot be assured of a great experience. Create a Mobile Friendly Version of Your Website This kind of marketing is mostly done online and at times offline. If your business has an online market then you must be having a website where you do all your promotion, marketing and generally providing more information to your customers. Therefore it is important for you to have a website that can easily be accessed via the smart phones to avoid having frustrated clients. Use Interesting Campaigns One of the reasons why most businesses invest in this kind of marketing is for promotion and marketing reasons. Therefore it calls upon you as a business owner to use catchy slogans and phrases to trigger your target markets curiosity. Let your words be clear, simple and most of all informative. The background colours and designs you use for your campaign should be attractive enough. Responsive designs increases your marketing content. Create Simple Mobile Sites Simple websites makes it easy for customers to navigate freely without any hindrances. Aside from that it also ensures your marketing contents reach a lot of customers because they only follow a simple channel to get the information they need. Incorporate all Forms of Mobile Marketing Your business should be flexible enough to satisfy every customer. It should cover every dimension of mobile phones. The strategy you choose should be convenient for those who have access to internet 24/7 and those who don’t. It should be able to incorporate texting as a method to reach customers and not only rely on websites and smart phone apps. Take Advantage of the Social Media Research shows that more than two-thirds of Facebook users access their accounts through their mobile phones. As a small entrepreneur take advantage of the fact that a large percentage of your target market frequent social site and promote your business. You can create a Facebook page or open up a twitter account not only as an individual but as an organization too. This will help you boost your mobile marketing.