If you want your website to rank well and ensure that your business is visible to web visitors, it is important that you create content which search engines can easily find. Your website risks being lost in the Google maze if you lack informative and high quality content. You need to learn how to use seo effectively to improve the online presence of your business. The following tips could easily boost your business’s fortunes by increasing it visibility. 4 tips on how to use seo and build high quality leads: 1. Unique and relevant content The surest way to get your content noticed online is to create content that is unique and highly relevant. It is important to ensure that the content you write has a relationship to services you offer or the goods that you are selling. Potential customers could easily be frustrated when you offer them misleading and inaccurate content. This could also affect your ranking by the search engines. 2. Use keyword-rich text This is another way to lead search engines to your website. Search engine spiders use keywords to tell what the content of your web is all about. If your content lacks optimized content, it will be almost impossible for the spiders to index and then determine the relevance of your website. This will mean that no one visits your website. With the use of optimize keywords, visitors, and hence potential leads, can easily be generated to your website. 3. Use URL (universal resource locator) The URL is basically your web address, and it tells search engines the type of content that is available in that particular web page. Because your URL will be displayed in the search results by the search engines, there is every chance that your site will benefit a lot when the keywords are used properly. 4. Avoid having too many flash files and pictures in your website The way the search engine visualizes your website is not the same as humans do. The search engines will ignore websites which tend to contain too many images and flash files as well as contents that are non-text. Even if a website appears pretty to the eyes, know that lack of indexable and visual content may hinder your efforts to generate leads. As a successful online business owner, you certainly know how important it is to respect your clients’ time. It is important to determine what your web visitors are searching for and then ensure that they can find this information without wasting much time. It is a lot easier to generate leads when you have made your customers to believe that they will find whatever they are looking for on your website. If you learn the proper ways regarding how to use seo, your search rankings will improve pretty fast. All methods of getting better rankings on the internet have to do with kind of content the search engines expect to see. Therefore, if you want to get high quality leads, make your site to be worthy of the rankings. To start off, you need an SEO-friendly website.