The best marketing strategies that are available over internet are SEO and PPC. Search engine optimization deals with the optimization of the contents that are available on your website according to the search engine so that your website gets maximum exposure. Through search engine optimization, you are meant to find out those keywords which are used more frequently by the users of internet which are related with your niche. Identification of these keywords can help you in making these keywords get included in the content that is made available in your website. These can help you in making the traffic flow towards your website in large number. The aim of Pay Per Click is also to increase the traffic to your website that can be easily converted in the form of sales. The pay per click makes this goal accomplished in a different way compared with that of Search Engine Optimization. In this method the traffic is increased through the promotion in the form of number of clicks and paying the people based on it. You can make the ads of your website posted in other websites and blogs that have larger. There are both advantages and disadvantages associated with both these methods and so it is important for you to find out the method that is more suitable for you in accomplishing the goal of higher amount of traffic. SEO VS PPC – Pros of Search Engine Optimization There are many advantages that are associated with Search Engine Optimization due to which they are chosen by a wide range of companies for making their products and services get promoted through internet in a better way. The SEO can be made available to your company with less cost compared to PPC. The effects that are produced by Search Engine Optimization can prevail for a longer period of time than the latter one. There is much credibility in getting a good rank in the search engine. This method helps you in getting better rank for your website in all the available search engines. The techniques that are done on this method can make the website get more benefits. Each activity that is done under this methodology can make you in gaining more benefits for your website. SEO VS PPC – Pros of Pay Per Click The strategy of Pay Per Click can be implemented faster. It is possible for making new campaigns available in less amount of time. There is possibility for making the traffic to get attracted to the website fast by making use of this method. This method can make it possible for making a best position in search engine. This helps in making the keyword phrases not to be built directly around. There is no need for making any variations in the website for increasing the traffic to your website. With this method it is much easier for testing the effectiveness associated with different offers available for promotional and also with the usage of various keywords. There are certain things that you need to take care for choosing between SEO vs PPC.