Often, when a new online product is launched, there is a gap between the potential that your software has to offer and potential customers who are either unaware of your software, or are uneducated about its potential value. This isn’t only the case when launching a brand new product, but also when releasing new and upgraded features as well. In addition, perhaps even worse than unfamiliarity among customers, is the resistance that potential customers might feel to making a real effort to experiment with your software. Yet you don’t them to take a leap of faith – it’s on you to pull them to the point where they can fully grasp your software, and the specific value it can bring them. There are ways to close this gap and closing it means you will be successful in revenues and also getting your product out on the market. Read these 5 tips to understand how you can close that gap and start connection your product or service with your customers. 1.    Marketing. Marketing is just as important as educating your customers and these two go almost hand in hand. It is important for you to make sure you are investigating the market, the need for your product, and who your target customers are. You need to focus on making your product known to your target market and use lines that stick. Your marketing slogan should be something that packs a punch. 2.    Product Launch. A product launch will help you bridge the gap between your product and your customers. We always here about new products coming out and a product launch help to draw attention to the product itself. You can create awareness for the product or service and grab the attention of those you want to purchase the product. 3.    Affordability. If your product is too expensive or not in a reasonable price range, people will seek out other products at better rates. You need to make sure that your product is price reasonably and is affordable to your target market. Think about who your target market is and think about how much they would be willing to pay for something. If you are targeting customers who generally live paycheck to paycheck, they are not going to spend a few hundred dollars on a product. You must keep your prices in line with your market. 4.    Educate! One of the many things you need to do to bridge the gap between your customers and your new product is define the need for the product or service. If your customers and prospects are not aware of your product its potential value, they will move on and not look back. You must make sure that all of your customers know why they need this product and how it can help them. This means performing demonstrations and making their need known. This process can take time but it is well worth it. It’s worthwhile to consider an online guidance tool (WalkMe is a good example) which will provide step-by-step instructions in both highlighting a product’s most desirable features, as well as show them how to perform any task. If your customers do not have a reason to need or purchase your product then you do not have much of a product. Define the reasons, show them how it works, and express the relevance it has and how it makes their life easier. 5.    Questions and Answers. Customers and prospects are going to have questions about your product and a lot of them. Never shut them out and encourage questions. As you answer questions from your customers and prospects, you are building a relationship with them and they will trust you to provide them with accurate and correct information.