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Dilbert Does Product Marketing
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There may be some guess work involved in marketing, but that doesn’t mean you should leave everything up to chance. As this cartoon shows, your marketing campaign could end up looking ridiculous without a firm strategy. Taking the time to plan carefully from the start can save you in the long run.

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James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.