Content marketing is an emerging force in the marketing arena. It’s a great strategy for improving risk mitigation, lead generation, lead nurturing and lead scoring. A majority of businesses are already making use of content marketing, with 79% using social media and 78% using article posting, and these are only two of the most popular from a wealth of content marketing strategies.
This infographic by Marketo serves as a great knowledge tool for content marketing. It provides a great breadth of information including the benefits of content marketing, strategies to use, and how businesses are allocating their resources. It’s a great source of background knowledge to start making the most of your content marketing.