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Content marketing is an emerging force in the marketing arena. It’s a great strategy for improving risk mitigation, lead generation, lead nurturing and lead scoring. A majority of businesses are already making use of content marketing, with 79% using social media and 78% using article posting, and these are only two of the most popular from a wealth of content marketing strategies. This infographic by Marketo serves as a great knowledge tool for content marketing. It provides a great breadth of information including the benefits of content marketing, strategies to use, and how businesses are allocating their resources. It’s a great source of background knowledge to start making the most of your content marketing.



Gartner market guide digital adoption platforms 2022


James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.