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How to Build Your Inbound Marketing Strategy

How to Build Your Inbound Marketing Strategy

Every entrepreneur’s dream is to reach far and wide. You wear different types of hat on a daily basis but remember that none of them is more important than marketing. To succeed in the ever competitive market, you must learn and understand the strategies and practices which will drive your business to greater heights. An in-depth understanding of inbound marketing is an important factor in the growth and success of your entity. Bear in mind that no matter what you do, you will never ignore the importance of marketing of your products. This article will give you the best inbound marketing strategies to increase conversion and revenues.  

How to Build Your Inbound Marketing Strategy

1. Make sure that your content stands out

Do you know the number of channels you have on your TV? Are you aware of the number of social media platforms and websites that fight for attention on daily basis? The same applies to customers. Producing a content is not enough. Make sure that your content inspires, educates, and entertains your target audience. You should never talk too much of your product or even try to make a sale early. Instead of doing that try to speak to the audience interestingly and dialogue your product. By doing this you will definitely reap big.

2. Is your website a hub or a megaphone?

Many entities think of their websites as a platform of addressing a huge number of individuals but I beg to differ. Your business website will look and function well if and only if its content is built and designed with a human touch, rather than writing copy to beat your competitors. Be humble and conversational, do not scream via a megaphone at the consumers. Make sure that you design the whole experience with personal human mind. Remember that conversational content will always triumph over broadcast message.

3. Get visual

Are you aware that the average attention of every individual is 8 seconds? For instance, if you write 5,000 word essay on a product being launched, chances are that clients will never get through the launch.Crafting a short and informative visual content is a smarter move and will make people enjoy the presentation which will in turn increase your sales. Do you have an army of designers? Then use them if not use visage or canva to come up with a simple but amazing visuals, you can hire an expert to improve your visual or even put your iPhone into use by taking beautiful pictures of your space, your team, your clients and your products. Remember that a picture or video is worth 1000 words.

4. Inbound delivers a high level of ROI to your entity

According to a research conducted in the year 2013, American inbound marketers always spend about $25,000 yearly, saving about 13% of the overall cost which is more amazing than outbound. It is evident that pouring money into paid channels that don’t deliver is more expensive than just investing in social media and blogging. Inbound marketing is the best for you and your product.


The world is ever competing and to be on top of your game you must ensure that you are smart enough to beat your competitor. One strategy to make you stand out is inbound marketing. Not only is it cheaper but also more effective compared to traditional outbound methods.


James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.