You may feel a little daunted by the prospect of developing sound inbound marketing strategies in today’s business world. While technology has created many marketing channels that didn’t exist before, thus cultivating potential for great opportunities that couldn’t exist otherwise, this same growth of technology has raised the bar on how to be effective in any marketing campaign, especially inbound marketing.
While inbound marketing strategies once focused mainly on the B2B context and incorporated drip marketing strategies like email marketing and publications for symposiums, conventions and conferences among other similar things, this modern digital frontier actually opens up the inbound concept to B2C just as readily as B2B, as well as allowing for a lot of more interesting, less static and utilitarian channels for approaching it.
Today, we’re going to look at some basic strategic elements for modern inbound marketing that work well and make the most use of technology, without the complexity and sensory overload of modern internet being too much of a headache in the process. These are just basic ideas, so don’t hesitate to build on these, hybridize them, whatever works for you.
#1 – Blogs and SEO
This is one of the most widely adopted (before people even realized it was happening) strategies for inbound marketing used. It’s been around since the turn of the century, and it works.
Publications like blogs are the new journalistic medium of the next … forever, and as a result, people are turning to them for their news, hobbies, interests and yes, to research products and solutions to improve their lives. Publishing blogs with engaging content (not necessarily just about your company or product) which will keep people coming back to read is a great way to attract people.
This is also a good affiliate marketing strategy, partnering with established topic blogs, and also teaming up with skilled SEO writers who can write engaging material for you to send for publication that actually gets a decent ranking in search engines.
#2 – Social Media
This one’s just now picking up steam, but there’s no denying the power of social media as an inbound marketing tactic. It doesn’t matter what network(s) you choose, they all have something special that you can bend to your will to proactively attract and engage leads, and from there convert them to prospects and eventually customers.
Be it an intriguing Facebook page, a great hybrid of the blog strategy via Tumblr, or being a delightful tweet creator on Twitter, people are permanently hooked up to social networks, so to ignore this channel is to make a really stupid mistake.