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Internet marketing and outreach is becoming the most dominant way of reaching out to customers and marketing to them in modern times. The internet is omnipresent, and integrated closely to the lives of everyone. The best way to reach them is over this channel now, and the best way to reach numerous people simultaneously are both online. With the complexities of managing inbound customers like this, it’s difficult to really break into this normally. But, thanks to the boom of SaaS making niche software practical to market, inbound marketing software is now readily available. SaaS is an easy industry to get into, if you follow logic in planning your strategy, and are ready to address the variables and hurdles inherent to this sort of thing. This means that a numerous amount of people with bright ideas are finally finding an accessible platform to work on, and since there are so many niches opened by this platform, everyone has someplace to contribute. So, what kind of inbound marketing software is out there, and how good is it? Well, surprisingly, there are a bunch of these, and a lot of them get solid reviews, so I actually had to take time and think about which ones were truly the best. #1 – Colibri SEO Colibri SEO is obviously centered around SEO marketing, but also helps with a number of other channels as well. It has a simple, to the point feature set. Among its features are site position tracking, keyword finding, optimization of conversions, competition analysis, link tracking, PDF reports, multiple user accounts, historical measurements and a sleek API access system allowing its features to be readily expanded further. This one’s more for small to medium businesses wanting to go mostly if not all digital, and over the blog and social network channels where textual SEO is at its most effective. #2 – HubSpot HubSpot is another SEO-oriented one. It’s designed for medium to large businesses, though honestly, Colibri has a more impressive feature set. Still, HubSpot isn’t a bad piece of work. It offers multi channel analytics, A/B testing and landing page tools, blogging, SEO and social media utilities, behavior driven communications, lead nurturing and a few more things. It’s a little more weathered and tried than Colibri, which does give it an edge despite Colibri’s shinier feature set. #3 – Marketing Optimizer Marketing Optimizer is a bigger design, and it’s designed for bigger businesses obviously. It’s fairly priced, so smaller businesses could access it, but it wasn’t built with them in mind. This thing has a huge feature set including lead capture, WYSIWYG email templating and web form building, SMS marketing, lead distribution, marketing automation, PPC tracking, search analytics, inbound call tracking, sales lead management, A/B testing, click to call, campaign management, and much more. It’s a big one, not geared mostly around SEO, but more for all forms of marketing fairly evenly. Inbound marketing software is valuable, and now that the SaaS revolution is underway, we can enjoy high quality designs to enable this, and better work with the new world of marketing we face now. In the future, this stuff will on;y get better and more numerous.



James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.