By: James @Blog2Market Mello There is one simple truth to successful advertising and that is that content is king. Marketers need to be master storytellers and content creation is the most effective search engine optimization technique marketers can use for this. Effective and engaging content marketers need to not only tell a story, but also be able to stay in the know, write with purpose, not just keywords and be their own best editor. Everyday, 27,000,000 pieces of content are shared online and companies that have an active blog receive 97% more leads. In order to stand out from the competition and attract users, a company’s content must be thoughtful, engaging and unique. So, what story does your content tell?

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