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There are four main differences between growth hacking and traditional marketing. Growth hacking is analytical. It generally involves a technical background and is data driven, while traditional marketing is data informed, with an economic, creative or artistic background and rarely has any overview of the product or business. Growth hacking makes a product people want, while traditional marketing makes people want the product. In terms of channels, growth hacking offers free or low cost alternatives, while traditional marketing involves paid advertising. Lastly, in terms of the process, growth hacking has clearly defined funnels, while traditional marketing has no clearly defined funnels.


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James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.