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Product Marketers have got to love this one. It’s been a couple of weeks since the iPhone 6 and iPhone 6 Plus came out and the attention these products are receiving are, ironically, for the wrong reasons. The new slim devices are reported to be too flexible. See below for cool examples that speak for themselves and demonstrate how smart marketers can act fast to capitalize on #BendGate. This is how you have fun at the expense of a technology giant that, on better days, is a brand that is worshiped by hundreds of millions of users worldwide.  

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Gartner market guide digital adoption platforms 2022
 

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Boaz Amidor