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When it comes to business to business sales, B2B lead generation is the key to success. Selling to another requires a well thought out structure that will ensure that the business goals are achieved. However, one thing that is without a doubt is that many companies do not have any idea of how to come up with leads. Many B2B marketing teams find it tough to grow their client bas because they do not have any idea of the best tactics that they can explore.

Killer B2B Lead Generation Tactics

Use Webinars Since people want to get hands on training, they often are willing to provide their contact information and other details to an organization that offers webinars. This has been attributed to the fact that webinars are mostly considered to be high value events. When hosting a webinar with the aim to generate B2B leads, you should be careful with the choices that you make. It is good to choose the right topic, speaker, and platform. You also should carry out a survey to find out what they need and be sure to record the webinar so that you can refer to it later on. Utilize Good Industry Events One thing that companies which need B2B lead generation do not know is that industry events are a gold mine. You can use the events to get some important content that will give you lots of leads. You can use live events, speaker presentations and use pre–event promotion to achieve you targets. Some of the major things to consider include speaker interviews, offering helpful event tips and including hash tags. During the event, speaker presentations and live updates can work out magic for you. You also should use pictures and review the event so as to get to as many businesses as possible. Offer Guides and Whitepapers For Free Surveys from reliable companies show that free guides as well as whitepapers are very effective when it comes to generating B2B leads. Recipients of such materials are often willing to provide their contact information owing to the fact that they consider the materials to be very useful. One thing that can help you to be successful when using this tactic is to come up with content that targets a specific audience. You also can come up with a separate guide or whitepaper for every group or company that you target. Do not forget to be professional when creating these materials. Social Media Groups Can Help Social media groups also offer the perfect environment for B2B lead generation. This is because members of such groups already subscribe to the same things and so, they often are willing to provide contacts as long as they know that they can benefit from doing so. After you get the leads, make sure that you use them in a professional way because it is what will determine whether or not you can convert them into real sales.



Omri Erel
Omri is the Lead Author & Editor of SaaSAddict Blog. Omri established the SaaSAddict blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to SaaS and cloud migration.