3 B2B Marketing Strategy Hacks to Know

The B2B marketing strategy, Business to Business, is basically delicate and different from the B2C, Business to Consumer strategies. When you are working with a different business, the cycle of sales automatically becomes sophisticated. In addition, it can involve a lot of money when purchasing a B2B package, on the contrary, the Business to Consumer

Creating a B2B Marketing Plan – Step by Step Guide

A suitable B2B marketing plan can support both the effectiveness and the efficiency of marketing. It can help to efficiently coordinate and implement the multitude of marketing activities among businesses. Generally, a marketing plan can come in a number of shapes and sizes. It could range from an annual tactical plan to detailed strategic plan.

The Challenges of B2B Market Segmentation

With the rise of high income and middle class families across all regions in the world, business to business enterprises can no longer ignore B2B market segmentation. Buyers are forming highly specialized markets and are equally seeking customized products, customer support and attention. This scenario was first witnessed in consumer markets, but it has now

5 B2B Marketing Trends You Need To Know

In the modern marketplace B2B marketing trends are evolving rapidly. Technology is having a transformative effect on B2B sales. Here five of the most important trends in B2B marketing for the coming year. #1- Need for Face-to-Face Interaction Decreases Businesses are increasingly required less face-to-face interaction with B2B vendors. Customers are becoming more familiar and

How Do I Improve My B2B Lead Nurturing Campaign?

There is no denying the impact and success that lead nurturing has had on determining the rate of converting leads into sales. To quote a couple of statistics, according to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. In addition, research firm Forrester notes that