Target announced on Wednesday that stores would open at 6pm on Turkey Day (and will remain open until 10 p.m., 11 p.m. or midnight Black Friday,) for a third consecutive year.
By doing this, they join other stores like J.C Penney, Macy’s and Walmart who don’t want to risk staying closed while their competition is open.
This comes in addition to the release of their Black Friday Ad, offering free shipping on “great deals on products across our assortment, including major savings in electronics, toys, beauty, apparel and more.”
Although they met with objections from labor activists, customers seem happy with the announcement overall, which guarantee not only increased sales for the retail company but also happy and loyal customers.
If that’s not enough, they’re sure to get A LOT of online attention (and free PR) when pleased customers will post photos of themselves making last-minute holiday shopping.
Following reports of a 1.1% sales drop in Q2, Target hopes to see some ROI this holiday. Executives have been saying that 60% of the company’s marketing would discuss discounts and value this holiday – a 20% increase from last year, with Mark Tritton, Target’s chief merchandising officer, saying that “Compelling promotions must be part of our equation.”