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Welcome to the future, Marty and Doc Brown! Where customer experience is personalized, people can help themselves out using self-service options, the learning process is simpler than ever, and everything is on the cloud. But I’m not the only one welcoming you both to the real future (no self-wearing sweaters and household hoverboards yet, sorry.) The people at Pepsi also have a great welcome package for you – the product used in the fictional 2015 from Back to the Future 2, the “Pepsi Perfect” bottle. 6,500 bottles of this special edition will go on sale today, October 21st, 2015 — the date to which Marty and Doc Brown traveled forward in time. I would like to give a shoutout to Pepsi, for this cleverly executed campaign.  


James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.