“You never forget your first time.” A truer innuendo has never been made in conjecture with user experience. Probably why LinkedIn chose the quote for the t-shirts for their New User Experience Team — a team that most likely didn’t exist in any company before 2005. However, with UI and UX playing a major role in every company nowadays, the major tech players have heeded the importance of new user experience. If viral growth is a main focus for you and your company, it might be time to reexamine your new user experience and start from scratch.
There are several questions to ask when evaluating new user experience:
- Where do I begin?
- What should I focus on?
- How do I know what good new user experience is?