By: Boaz @Blog2Market Amidor
Car Giant Volkswagen installed City Emergency Brake technology on a bumper car at an amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was too close to another car. The driver´s reactions were filmed and became a great TV commercial.
Can this type of Reality Advertising be applied in Marketing a Software Product?
In a sense, many of the clips advertising apps or software begin with simulating a real business challenge, and then showcase how their product puts an end to the challenge.
Well, how about taking the extra mile with Reality Advertising- Filming real people in real-time facing the challenge and then solving it with your solution.
Does the cost of reality advertising outweigh the benefit?
Watch this clip as you think about it.
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