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By: Boaz @Blog2Market Amidor Car Giant Volkswagen installed City Emergency Brake technology on a bumper car at an amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was too close to another car. The driver´s reactions were filmed and became a great TV commercial. Can this type of Reality Advertising be applied in Marketing a Software Product? In a sense, many of the clips advertising apps or software begin with simulating a real business challenge, and then showcase how their product  puts an end to the challenge. Well, how about taking the extra mile with Reality Advertising- Filming real people in real-time facing the challenge and then solving it with your solution. Does the cost of reality advertising outweigh the benefit? Watch this clip as you think about it.

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Gartner market guide digital adoption platforms 2022


Boaz Amidor