I find myself once more neglecting the importance and value of literature for the acquisition of know-how and hands-on understanding in a given field. I keep reprimanding myself for this, and given my love for books, I don’t understand why I keep making this mistake. So, with that in mind, it’s time to point out some very useful product marketing books – the books that I actually managed to read. These books will break you into the product marketing world, refine your existing knowledge and reinvigorate your marketing flair.
I consider the following books to be some of the most useful. I recommend these although, I must point out that there are many other equally effective pieces of literature that are available. As usual, I find that the less informal reads are more pleasant than formal books and therefore, tend to give me more insight into their subject matter. And, it would seem that most people agree with me, at least as far as I can tell.
Enough talk. Below are the product marketing books I recommend:
#1 – 101 Ways to Promote Your Business Online & Offline, by E. A. Champion (https://www.amazon.com/Ways-Promote-Business-Online-Offline/dp/1451589786)
This is one of those great reference and go-to books pertaining to affordable, effective marketing. The strategies in this book are gems that take full advantage of the digital age. While other writings focus on online marketing and completely ignore traditional methodologies, this one incorporates equal parts digital marketing and equal parts traditional; meaning you have a full range of tools that allow you to build up from the past and lead you into the foreseeable future.
Champion’s writing is quick, witty and insightful. ‘101 Ways to Promote Your Business Online & Offline’ is a pleasant read and great reference book that I personally use on a regular basis.
#2 – Crush It!: Why NOW is the Time to Cash In on Your Passion, by Gary Vaynerchuk (https://www.amazon.com/Crush-It-Time-Cash-Passion/dp/0061914177)
For anyone looking for a motivational approach to marketing, Vaynerchuk’s empowering, confidence-building writing shows you how to improvise and take advantage of whatever social climate you may yourself in. He explains why any given age has its advantages for seizing the market and making a name for yourself. Vaynerchuk has experience in motivational writing, and with his skills in marketing – in all situations and conditions- this is a powerful book you shouldn’t pass up. Vaynerchuk will light a fire in your furnace and bolster your confidence.
#3 – Marketing by Charles W. Lamb (https://www.amazon.com/Marketing-Charles-W-Lamb/dp/111182164X)
I’m a big fan of Lamb’s writing. Having read many of his marketing, research and branding books, I can say – without a shadow of a doubt – that he knows his stuff. On top of being fiercely knowledgeable on a multitude of business elements, Lamb’s writing has a gravitas that can’t be outdone. ‘Marketing’ is one of those rare business-science pieces that is a suspenseful page turner. If you want to have a tour de force of marketing, by a writer who will utterly engross you, but you only have time to read one book, then I recommend this be the one book you choose.
#4 – The 22 Immutable Laws of Branding, by Al Ries (https://www.amazon.com/The-22-Immutable-Laws-Branding/dp/0060007737)
Branding is extremely important, and it’s extremely easy to get it wrong. While general marketing literature is invaluable, there’s something to be said for taking the time to read a book dedicated to the subtle science of branding. Ries’ knowledge of the science and nature of branding is top notch, and the writing is on par with Lamb’s book, meaning that alongside his marketing bible, Ries’ branding expertise provides a formula for becoming an unstoppable force in the world of business.
When it comes to product marketing books, there are libraries out there. But if you only have time to read a couple of good pieces, then these are the ones I would recommend as my top picks.