This Week’s Cream Of The Crop in Product Marketing
It’s that time of the week again – weekly roundup of the best product marketing online content. This week, we found some great articles that really enriched our knowledge: Boosting your social media marketing via Pinterest, exploring new marketing strategies, creating a personal marketing plan catered specifically for our company, and the concept of rebranding both products and companies.
Pinterest, the site that was thought to belong to merely middle age women and young girls, is more than just your chocolate chip cookie and hairstyle how to stop.
Yes, Pinterest is one of the 10 largest social networks, but still, marketers tend to skip it when creating strategies. In this article, Josh Kasombo gives 5 reasons to why we should open our minds to Pinterest.
Libby Dubick, a marketing executive is sharing her mantra for successful marketing combo – an in-house questionnaire, client survey and focus group. The author creates a simple-to-understand explanation to the importance of using that combo.
Aim, product and time frame are three factors that can determine the effectiveness and scope of your marketing plan. This approach helps you budget correctly and prepare the team for effective employment of the marketing plan. Check out this step-by-step guide by Sophia Matveeva on how to do this process correctly.
Patrick Coffee, Geometry Global’s new CCO is the author of this eye opening article. In it, he explains the concept of rebranding, a tough process many companies have to go through and how to deal with the transition. He even included a funny video showing interesting branding in the process.
It sounds like a term with more pizzazz than meaning.
‘Differentiated marketing strategy’ is the kind of term Jeff uses in meetings and everyone hates him for it. You know Jeff. We all have one in our lives. He knows all the lingo and spouts all the right terms even though he never actually does anything with it. He just overcompensates by being an incurable apple polisher.