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Is there an effective one size fits-it-all email marketing strategy that works for everyone? Well, some people strongly believe that people who are successful in their respective fields will never let out the true secret to their success. They obviously wouldn’t want you to discover their secret because you’d force them out of the market as a result of you eating into a large portion of their profits. So they would just give you hints, or to some extent — methods that are no longer as effective as they used to be. Well, probably you’re here today because you’re looking for some unusual techniques in email marketing. Maybe you’re tired of the ones you’ve been reading time and again. Or maybe the strategies you’re using are no longer effective — just like we said in the above paragraph. But you see, email marketing is considered priceless. That’s the reason why more businesses are not willing to let it go. They constantly work on their strategies to capture quality leads and not just people who subscribe and never buy a thing.


The Ultimate Email Marketing Strategy Guide

1. Making the Sign Up Process a Walk in the Park Perhaps you have a great product or service you are offering for a good price that people can afford. These people would want to learn more about you, or even stay updated on products you’ll be rolling out in the future. Clearly, they would be willing to sign up for your offers, just in case you have something nice to offer or tell them. But where is the email sign up box? This is a mistake that some businesses do. They have great products/services that people need. However, the sign up box in their company’s website is not visible, or is not there at all. Make sure you place it high up, on your official website, so that prospects can see it. Also, make sure you include a link in your social media pages to your email sign up page. 2. The Power of Subject Line The key is to write your title with a compelling proposition. You may start with a giveaway, a teaser or some discount. When you hook them this way, you’re most likely going to keep their attention till the end. But you also need to be extremely careful when doing this. You see, email filters will mark such messages as spam and even forward them to your recipient spam box instead. So try limiting exaggeration or statements that are too good to be true, especially when sending massages to Gmail users, since the email service often marks such messages as scam or spam. 3. Stay Compliant You need to always be on the right side of the email provider. You see, in 2003, email providers came up with the policy of controlling the assault of non-solicited pornography & marketing act. So you don’t want to cross this line. To stay up to date with the latest changes in their policies, read the free tools and resources they offer to educate the general public about the use of their services. You should be familiar with the difference between a hard bounce and a soft bounce. The former situation happens because of a problem with the recipient email. The latter will happen when the message hasn’t been delivered but there is a good chance that it will be delivered later on. 4. Develop your Specific Audience In your email marketing strategy, you should identify an audience you consider the most responsive to your messages. You should analyze between the ones who open, or the ones who read and click links to your newsletters etc. Using the information you get from your analysis, you can build an effective email newsletter list. You could try the double-opt in process because it will give you an opportunity to test if the subscriber really wants to read the content, and thus they want to provide a working email address. 5. Mind the Best Practices in Email Marketing An effective strategy is one that lets your audience respond with the right action. It makes it easy for them to do what they want to do, instead of fumbling, trying to identify what they should be doing. Therefore, your call-to-action must go above the fold. In other words, this is the area of your message that shows above the computer screen — without letting the user scroll to the bottom. The more you make it easier for them to take action, the higher the chances that your strategy will work. Also, studies show that email messages with the least number of images in them convert highly than their counterparts with too many images. So if you can, don’t even include images in your messages. 6. Be Brief and Precise You need to test and tweak your email marketing strategy until you have arrived at the right format, structure and even tone. In your words, learn to communicate more using the shortest message possible. You could refer to Elmore Leonard’s ”Ten Rules of Writing” to learn how to do short, crisp-clear content. You don’t want your readers to get bored along the way and scan your newsletters instead. So your safest bet would be to use subheadings while packing words with meaning. 7. Keep Communication Going You should religiously use automated replies. These are time-savers, plus they provide you with useful feedback about the general behavior of your audience. It reminds them of freebies, downloads, and many other things — all geared towards helping you gather crucial information about their behavior. There are lots of cost-effective services you can use here. You might consider services from aWeber or MailChimp. But if you want a service with more advanced features, consider platforms like InfusionSoft or 1ShoppingCart. These platforms offer a comprehensive solution for dealing with customers, all under one roof. Conclusion The most effective email marketing strategies are developed after studying consumer behavior. So the only homework you have is that of researching about their behavior, what they like and what they don’t etc. Once you get this data, you should be on your way to crafting an effective email marketing strategy.


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James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.