Here you are, ready to launch a new online product that will undoubtedly become a successful business everyone will use. Or you are about to launch an upgrade that will add great new features to your product. Only problem: your customers and users need to discover and learn how to use your tool. The blessing of the cloud comes with a curse. The cloud enables companies to frequently launch upgrades, new features and new products, thereby providing more value to their customers. The curse is in the form of the growing challenge of teaching their customers how to use the new features. If your customers don’t know how to operate the new features or products, they will not value them or you.

Lucky for you, there are some great tools out there that can easily help you. WalkMe – Walk Users Through the New Product WalkMe was initially designed as customer support tool, however, does a whole lot more. WalkMe is SaaS application that easily integrates into any website or web app. Use it to help guide your users and train them on your tool. WalkMe shows your users what to do as they’re doing it. This training is a necessity for your product to take off and be successful. WalkMe guides users through demonstrations of products or services. It allows users to wander through the tour and then guides them in the direction they want to go. When it comes to marketing, it can highlight different features of the product or service. MailChimp – Education How will people discover your product? Email marketing has outgrown its’ “spammy” roots and has become the quintessential marketing tool to reach new customers. Email marketing is still one of the most cost-efficient and successful marketing channels available. Through MailChimp you can send an email out to the entire list and track the results. Finding and educating new users can be tough, but through email marketing services, like MailChimp, the process can be greatly simplified. New Relic – Upkeep New Relic is slowly becoming one of the staples in the enterprise. They provide necessary software analytics for your servers so you can get the most out of your infrastructure. Have you ever heard the term Slashdot effect? It’s when a site is overflowed with traffic, typically following a feature from high profile publication. The traffic is unexpected and too much for the servers to handle. New Relic can help guard and protect you against this by giving you vital analytics on your servers and how much bandwidth they can handle. JIRA – Product So your product has become a hit, people are using and enjoying it, however, they keep asking for more. What do you do? JIRA is a great tool for your product team to track bugs and prioritize tickets. Want to add a new feature your customers keep asking for? JIRA is the place to insert all this feedback and have your product team prioritize and work on the various tickets. Launching a product is, and will always be, difficult. Unfortunately, there’s not a cure-all tool to create a turnkey product launch, yet. However, the abovementioned tools will make this process considerably easier and take a good chunk of the work from your hands. Check them out!