Thanksgiving marketing doesn’t have to all be about Black Friday – it could be about giving thanks. While I’m not advocating that you opt out of your piece of the lucrative Black Friday and Cyber Monday pie, I am advocating that you consider a Thanksgiving campaign that actually gives thanks to your customers.
Just as Macy’s and McDonald’s host a yearly Thanksgiving parade, companies big and small can give back to their customers. Below are just a few examples you can use for inspiration to start a campaign in the spirit of giving thanks.