It’s that 4-letter word that no marketer wants to hear. It’s the marketing blacklist that everyone wants to avoid. The Spam Folder.
SPAM. And we aren’t talking about the mystery meat that you find in a tin can…the other type of spam – the Blackhole of emails that readers automatically delete.
Take a look at this infographic and discover some of the 7 ways you can customize your email subject lines, without getting sent to the spam filter. From touching on customer pain points to invoking humor, there are some simple ways that you can make a change for better consumer engagement.