5 Real Time Marketing Tips That Bring Results
Real Time Marketing is the new thing in marketing and one that is quite efficient given that it seeks the most appropriate way of raising consumers’ awareness, creating demand and promoting the brand’s mission through meaningful connection.
5 Real Time Marketing Tips That Bring ResultsTip #1: Give meaning to “real-time marketing” and what it exactly means to your organization As you all know, RTM is all about raising awareness, creating demand and finally furthering the brand’s missions through meaningful connection with customers. It’s to be done at the right time and in the right place using the right content. To make RTM effective, you have to find out what optimal moments for your organization are and then map out all the scenarios before finally defining the value it can add to your company or organization. To do this, you really have to be extra ordinary. Reflect back and see how you have been working and how you have been relating with your clients/customers. On a very serious note; note that your brand(s) do need more than a mere presence for them to make an impact. Make it your sole business to find out what you need to offer to your clients in order for you to stand out. Finally, one secret to make it in this industry is by offering your audience something that is of value to them. They really don’t care how often you advertise your products, so long as your products are of quality, people will keep demanding for them. Tip #2: Establish yourself by fostering the environment of urgency within and around you. Great marketers will tell you that in order to set yourself up for success, it is mandatory that you build an internal team that will support you in coming up with strategies at the same time with the execution of RTM endeavours. As mentioned before, real time marketing is for the extra ordinary fellows; it requires a totally different mindset and also way of operating. In order to activate time sensitive RTM efforts, the following seven examples are of significance importance as marketing components and departments.
- Brand strategies
- Content marketing
- Message and media optimization
- Association with trending topics
- Engaging with your audiences at both offline and online events
- Customer service
- Product development