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There is no doubt that Apple’s ‘Think Different’ slogan is still very relevant to product marketers. But the ‘Think Different’ campaign took place years ago. So did we miss something? Here, we’ve compiled 5 timeless marketing quotes delivered by Steve Jobs in his epic Think Different lecture. Re-read these quotes often, when you’re in need of inspiration. 1. “We have to make guesses 4-5-6 months in advance about what the customer wants and we’re not smart enough to do that. I don’t think Einstein is smart enough to do that. So what we’re going to do is make things really simple.” 2.  “We’re not going to get a chance to get people to remember much about us- no company is. So we have to be really clear on what we want them to know about us.” 3.   “Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.”  4. “We believe that people with passion can change the world for the better.”  5.  “Marketing is about values….Values and core values, those things shouldn’t change”
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James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.