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Building a Promotion Marketing Strategy

Building a Promotion Marketing Strategy

An effective promotion marketing strategy is what your business needs to get new customers, get its brand to the public and consumer action. It triggers a quick purchase response from your targeted audience, and enhances the engagement between the audience and your brand. A marketing strategy is part of an architectural plan for your business, which can only yield expected results if implemented consistently. No matter what your promotional needs or reasons are, you need a solid marketing strategy to reach out not only to new but also repeat customers.

Getting Started

Every successful businessperson in old and current market history knows the one truth that one does not have to be a creative genius to a powerful promotion marketing strategy. With simple steps to get you started and great ideas to help you make meaning of your marketing technique, you can be able to create a strong marketing strategy that will take your business to the next level. It does not matter what kind of product or service your business intends to promote. What your business needs to focus its attention on is creating a promotional strategy, which will position your brand in a proper position in the market.

Developing a Solid Ground

The truth is there is much you can do to get your marketing on solid grounds. The following steps will help you create a powerful marketing strategy, which will not only yield better results now but also take your business to the next level in the future.  

Understand Your Market

Understanding the target market means having knowledge on the unique attribute that makes up your target group. Do not just put your focus on how many purchases per day you will make based on the target size. Invest on key demographic and psychographic features of a unique target market, so that you know exactly whom you are going to market and sell to and why. Do sufficient research on target group. Find out what product or niche they love the most, the buying statistics, product reliability on the given niche as well as changes in market trends. This will widely help you in wise decision making as far as your marketing decisions and implementations are concerned.

Market Niche Analysis

Marketing niche analysis is an important segment in the development of an effective marketing strategy. The common belief among many businesspersons is that there is no new market niche to serve. Others think that business experts are already serving their niches fully. Nevertheless, there are niches not yet covered, and at the same time, other niches need better people who can address them best. Find out what the niche is and begin to target on dominating that market segment. Do not disregard a niche just because it is small. As long as you have a full understanding of your target group, it should be easy to get started from the bottom and eventually be able to rise the marketing and business ladder with time.

Defining Your Product/Services

Are you offering a product or a service? Is the product available for purchase online or locally or both? Place yourself in the shoes of your target market and give reasons why the product is worth buying. Clearly specify the merits of the product as well as how the buyers are going to benefit from it. Does your product or service reflect drawbacks that would scare away potential as well as repeat customers? You will have to address the drawbacks, if any, if you hope to hit the best sales pitch.

Competition Analysis

Market competition is higher in this century than it was in the previous one. Unless the competitive advantages of your product or services are more and clear, your customers may be more likely to run to the other dealer to buy an alternative product. You need to be able to convince your target group fully, giving them reasons why what you have on offer is better than that of the other businessperson. Make your product unique. For instance, proper and stylish packaging (branding) may seem like a waste of time to you, but if it creates and enhances customer attraction then go with it. Customers are always after something unique, especially special packaging, even if the product in question is similar to the one they have bought before.

Choosing a Promotional Method

There are many methods you can choose for a promotion marketing strategy. Some companies combine more than one methods while others will use a single approach depending on the type of product they intend to promote. With many options available, for both online and offline promotion, it may get somewhat confusing on what method is the best. That should not be a thing to bother you really. Instead of putting your attention on selection complexities, pick a method that would have the most value for your marketing prospect.

Creating Awareness

If someone does not know the existence of your product, how can you make sales? People also tend to forget so if you do not have a reminder policy in place, your business may end up at the stagnation stage. Expose potential, willing and regular buyers to your product regularly. Do this until at a point where they are too familiar with your offers to be reminded to make a purchase action.

Building a Powerful Credibility

While developing your promotional marketing strategy, keep in mind that customers can never buy a product or service unless they have an assurance that the product or service in question will deliver to their expectations. Do not forget that it is about customers. You have to give a genuine assurance and re-assurance that the product or service in question will best suit them; the product should meet their demand for taste, cost and preference.

Considering Consistency

You can never maintain your position in the market if you are not consistent. You get the best when you are consistent. Any little mistake or swaying in your marketing strategy and you are going down the drain. Your customer support service, the kind of message you deliver and the quality of the product or service for which you are developing a promotion marketing strategy should all be consistent.            


James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.