I often hear people complain that when it comes to marketing expenses, we all suffer from a “blind spot” and we can’t really tell if our ROI is good enough.
One way to overcome this issue is by diversifying the advertising portfolio, with a smart combination of offline and online marketing that offers full coverage of the target audience.
You should always remember that in small quantities, advertising budget tends to provide the highest returns. It is when companies go on uncontrolled advertisement shopping sprees that the campaign losses its effectiveness.
This colorful infographic by 4imprint highlights the different venues through which the product marketer can attract its potential costumer and also its costs.
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