By: James @Blog2Market Mello In this great video, Seth Godin discusses the importance of being remarkable. He talks about how it used to be enough to just market good products to the general population, but with the changing way that customers respond to advertisements this is no longer the case. Today’s product marketing needs to stand out by appealing to a passionate niche audience. According to Godin, it is these passionate niches and not mass media that will ultimately get your ideas to spread.
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