What makes this Adobe made Infographic so useful, is that the data is presented in a very comprehensive and skimable manner. It provides stats and useful info for product marketers and it emphasizes the basics of marketing- from mobile optimization and content marketing, to social media engagement and conversion rate optimization.
The stats are based on a survey of over 2500 respondents. It notes that improving Customer Experience is the most important and exciting opportunity for Marketers in 2014. In the world of B2B marketing, 24% of respondents listed Content Marketing as most integral.
It also explains the importance of balance between creativity and data-driven research within an organization. This Infographic approaches some of the key challenges marketers come across in their career and how important it is to achieve mathematical, storytelling and technical skills.