Closed loop marketing evaluates the potential of each lead to produce a sale. This helps marketing sections of companies and businesses understand their worst and best sources of leads. It is important to establish where each lead comes from and determine the efficacy of each marketing strategy. It lets marketers know how effective their campaigns are and whether they audience are receptive to them.
How to Set Up Closed Loop MarketingIt involves four key steps:
- Arrival of the visitor on site
- Visitor browses the website
- Visitor is converted into a lead
- The lead is converted into a customer