Video Marketing Statistics – Overview
The purpose of having a video marketing statistics cheat sheet is so that you are able to boost your online marketing and budgeting. Video marketing is becoming a more popular marketing strategy for many companies today. The use of videos in marketing has truly gone mainstream. The truth is, people in the United States alone have watched over one billion videos since the start of the year, and this only echoes out that indeed the use of videos in marketing is far way a powerful tool today and will be in the future than written content and images.
The Buzzing RealityThere is no gainsaying that the number of videos people watch online are massive in count. From comic videos, business shows, ids movie, entertaining episodes to reality advertising it is certain that videos are becoming quite popular among people of all ages. When you are watching a cartoon movie on YouTube, thousands of other users are doing the same on the same website, increasing the view count from just a simple countable number to a range completely unimaginable to the human eyes. The beauty of this is that it clearly shows that if anything, video marketing is definitely a popular strategy worth taking into consideration.
Why are There So Many Views on Content?Even before going into video marketing statistics, it would be ideal to know why exactly those big view figures. A good example is the YouTube view feature, which lets you know the number of times a video has had views from people. By the way, these aren’t paid views. They are real stats generated by YouTube, the biggest video social networking platform in the world. The content have many views, which keep increasing on a daily because of so many good reasons.
- The content of the videos are evergreen. The term evergreen is a popular one you will most often see in context of content marketing. It is an important aspect, which refers to the usefulness of the content in question. It means that the content that people follow on a daily has no expiry date. It means that such content, no matter how long they last in human history, people will always want to see and engage with them.
- The content are authentic. Believe me, no one wants to spend an hour on a video that adds no value in their lives. Even the young teens who used to spend time watching unnecessary content online are engaging into business activities and seeing how video marketing are transforming lives, and therefore choose to engage themselves with useful content that can help them rise the ladder of success in a reality world.
- The content grab attention with ease, as they have something new to teach every viewer by day. People want to open a video knowing that they are going to learn something new. They want to click play on a video because they want to believe it has the best content for product review, service review, business ideas and so much more.
- The content are always engaging. Popular video content that get millions of views and hundreds if not thousands of comment are always engaging. They are a call to action types of content, which ask users to do something to get some results.