Great Infographic: Marketing on Social Media

Social media has a tremendous impact when it comes to brand recognition, which can be seen in the fact that word of mouth is the main reason behind half of all brand purchases. The heart of online success extends beyond just having a page for your brand, but more importantly providing interesting and new content that highlights your product. This is evident as 70% of consumers prefer getting to know a company through articles rather than ads, while interesting content is a top 3 reason people follow brands on social media and lastly, 67% of Twitter users are more likely to buy from brands that they follow. So, next time your product or brand is trying to improve their online presence look no further than the content you provide. (VIA Content+)