B2B Marketing, Product Management, Product Marketing The One Thing You Need to Do to Nail Your User Onboarding June 24, 2019June 24, 2019 by Omri Erel Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,”…
Interview, Product Management, Product Marketing 10 Questions with a Master Product Manager: Adam Long [Automated Insights] December 19, 2018March 8, 2019 by product2market Wouldn’t it be cool to build a product that’s so versatile it powers anything from fantasy football leagues to smartphones…
Product Branding, Product Management, Product Marketing 10 Questions with a Master Product Manager: Mik Lernout [Hootsuite] November 28, 2018December 19, 2018 by product2market It became pretty clear in our conversation with Belgian born, Mik Lernout how he has become such a successful product…
Product Marketing How to Create a Market Positioning Map April 19, 2018April 24, 2018 by Omri Erel A market positioning map is vital to determine the marketing strategy for a firm. This process is generally an effort meant…
Neuromarketing A Simple Neuromarketing Marketing Strategy Guide March 12, 2018April 26, 2018 by James Mello The specific type of marketing strategy in which advertisers design the advertising on the response of people’s brain is known…
Interview How To Be Social in a Smart Way to Generate Leads: Interview with Mordecai Holtz February 8, 2017October 15, 2017 by James Mello Refreshing the page on your Twitter account will not help you generate leads. We know that we need to…
Agile Marketing How Marketers Can Best Prepare for 2017 February 1, 2017 by James Mello Maybe it’s my mom’s voice in my head or maybe it’s years of trial and error. Whatever the case maybe…
Product Marketing Where Does Marketing Meet Customer Service? January 24, 2017October 31, 2018 by James Mello If your marketing and customer service strategies do not meet somewhere, your customers will fall through the gap. Having an…
Product Marketing The Ultimate List of Internet Hosting Service Facts [Infographic] January 14, 2017February 18, 2021 by James Mello Regardless of the industry you work in, you have competitors, which stinks. Imagine a world where you have no competition,…
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